In 1990, the story of Fancy started as a traditional jewellery shop in Istanbul’s historical Grand Bazaar with 13 square meters. Fancy, adopting the ever-changing, imperfected jewellery and watch retail rules and its very own vision of luxury, moved its story to Bagdat Street in 1999 and to Hilton Istanbul in 2004.


The family who owns Fancy boutiques, Terzihan’s, started to export their own design jewellery collections to Europe in 2008 and opened Terzihan brand boutique in Lisbon’s famous shopping street, Avenida da Liberdade.

Since 2015, the family has taken its place in the important fairs of Europe, America, Far East and Middle East under the brand Terzihan.  In 2017, with the expanded boutique of Bagdat Street and the historical Grand Bazaar store which has been serving in the same location for 28 years, Fancy has created the concept of multibrand luxury jewels, watches & accessories boutique concept


Fancy offers luxurious, Swiss or Italian made brands in watches, jewels and accessories in different segments, offering special and boutique brands in each field. In Bağdat Street store, separate service areas for jewellery and watch brands have been created. Addition to that, the family is using the advantage of being a jewellery manufacturer by offering a wide range of fine jewellery collections under different brands for each range.